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Special Episode: Market Research

market research


This week on CEO Exclusive we talk about market research.  Understanding your market is absolutely critical to helping you understand the context in which you are to growing your business, increasing profit margins, developing strategies, and leading your people.

Knowing your market gives you the power to successfully grow your business.  This week we talk about what kinds of information you need, and where to find it, and how to set up structures to manage regular market research as a recurring system in your company.

Albert Blackwelder and Deke Cateau with A.G. Rhodes Health and Rehab

A.G. Rhodes Health & Rehab


Albert Blackwelder / A.G. Rhodes Health & Rehab

Al Blackwelder has served as the Chief Executive Officer of A.G. Rhodes Health & Rehab since 2012. A.G. Rhodes is a nonprofit organization providing therapy and rehabilitation services, short-term recovery and long-term care at three metro Atlanta locations. Blackwelder is responsible for an operating budget of approximately $40 million, approximately 550 employees and bed space for more than 400 residents and patients.

Prior to A.G. Rhodes, Blackwelder was with Emory Healthcare for 37 years. During that time, he served as Chief Operating Officer for Emory’s Wesley Woods Center, and Chief Operating Officer for Emory Crawford Long Hospital (Emory University Hospital Midtown). Mr. Blackwelder is a member of LeadingAge and a member of Georgia Health Care Association. He is also the President of the Midtown Atlanta Rotary Club. Mr. Blackwelder earned a bachelor’s degree from Brown University and an MBA from Georgia State University.

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Deke Cateau / A.G. Rhodes Health & Rehab

Deke Cateau is the Chief Operating Officer at A.G. Rhodes. Cateau directs, supervises and coordinates the overall clinical and business operations for the organization, and manages the administration and coordination of a comprehensive array of services and programs. He also oversees the planning and execution of new initiatives, training and innovations across the organization, concentrating on efforts to improve the model of care for patients and residents.

Cateau has worked in the long-term care industry for more than 15 years. Prior to his current position, he was the Administrator for seven years at A.G. Rhodes’ flagship location in Grant Park, and before working at A.G. Rhodes, Cateau worked in various roles at other long-term care facilities.

In addition to being a Licensed Nursing Home Administrator, Cateau holds several certifications related to caring for people living with dementia. Cateau holds a Graduate Diploma in International Relations and a B.A. in Political Science and Economic History, both from the University of the West Indies.

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James Marlow and Jamie Porges with Radiance Solar

Radiance Solar


James Marlow / Radiance Solar
President and Co-Founder

Marlow has over 30 years of high tech sales and marketing experience with Computerland, Lotus Development, IBM, and Yahoo!. He is the founder of Internet startup,, a candidate for United States Congress in the 10th District of Georgia and a Georgia Southern University graduate. He is on the Board of Directors for the Georgia Solar Energy Industry Association, Georgia Chamber of Commerce Energy and Environment Committee, and has been a founding Board Member and Vice Chairman of the Georgia Solar Energy Association. He is also a founding board member of the Technology Association of Georgia Smart Energy Society, a member of The Metro Atlanta Chamber CleanTech Leadership Council, and a board member of The Environmental Fund for Georgia and The Savannah Riverkeeper.

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Jamie Porges / Radiance Solar
CEO and Co-Founder

Mr. Jamie Porges serves as Chief Executive Officer at Radiance Solar. He is also the co-founder of the firm. Mr. Porges leads the company’s financial and strategic planning efforts and oversees the design, engineering and construction on all solar photovoltaic and thermal installations. Prior to Radiance Solar, Mr. Porges founded Riverview Properties. Before that he served as an executive at Turner Broadcasting for more than 13 years. Mr. Porges launched and managed new ventures across multiple divisions, including publishing and licensing. He holds a BA from Emory University.

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Eric Hunger with ElectroBike Georgia and Alan Goodman with Brookhaven Chamber of Commerce

Eric Hunger


Eric Hunger / ElectroBike Georgia

Eric Hunger is President of ElectroBike Georgia.  A former Global Vice President of Sales & Marketing for several manufacturing and distribution companies, Eric is passionate about clean commuting, outdoor recreation and time spent with family – all of which he enjoys on his ElectroBike.  Having traded in his business suit for a bicycle helmet, Eric is enthusiastically introducing people of all ages to the benefits and fun of owning an ElectroBike.

He is a graduate of the University of Georgia and is married with two grown daughters.  Look for him in one of his stores, at community cycling events, or out on the bike trail.



Alan Goodman / Brookhaven Chamber of Commerce

Alan Goodman has been President of the Brookhaven Chamber of Commerce since February of 2016. Committed to the business of Brookhaven, Alan has made an effort to work closely with city government as an advocate for businesses doing business in Brookhaven.

Alan’s 20 year career in residential and commercial lending has provided him with the ability to strategically acquire capital, increase sales through effective marketing, and analyze commercial loan packages. The forming of CM Lenders has allowed Alan to expand his interest in all phases of commercial lending including SBA, Conventional, and investor lending.

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Brad Falberg and Todd Bugg with Exhibitus

Brad Falberg


Brad Falberg / Exhibitus

As Founder and President, Brad is the driving force behind the Exhibitus corporate philosophy: “DESIGN MATTERS.”  An award-winning custom exhibit house, the company specializes in 3-dimensional design for trade shows, corporate events, user conferences, permanent installations, museums and corporate interiors.

Brad’s commitment to excellent design has led him to develop and champion a process that measures the link between design and trade show success. His expertise in consulting with clients and working with design teams from a clean sheet of paper to a final design guarantees beautiful, unique and relevant environments that engage audiences and create measurable success.  He has ensured Exhibitus’ long-term success by investing in state-of-the art facilities, client-focused technology, ROI measurement services and the best people in the business.

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Todd Bugg / Exhibitus
Vice President of Operations / Managing Partner

Todd has over twenty years of operations management experience with expertise in manufacturing technologies and production processes that enhance the quality and efficiency of the company’s operations.  Todd’s responsibilities include continued development and expansion of services and production capabilities, as well as, the profitability of Exhibitus.   Prior to joining Exhibitus, Todd was a co-founder and managing partner for the Atlanta, GA based Architectural Concepts Inc.

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TJ Callaway and Virginia Johnson with Onward Reserve

TJ Callaway



TJ Callaway / Onward Reserve

TJ Callaway is CEO of Onward Reserve. He is from Thomasville, GA, and attended the University of GA. TJ graduated in 2007 with a degree in Finance from the Terry College of Business.

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Virginia Johnson / Onward Reserve
Creative Director

Virginia Johnson is the Creative Director at Onward Reserve. She graduated from North Georgia College in 2011 with a degree in Marketing and began working for Onward Reserve in 2012.

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Justin Wetherill and Andy Thoms with uBreakiFix



Justin Wetherill / uBreakiFix
CEO and Co-Founder

Justin Wetherill is the CEO and co-founder of uBreakiFix, a leading tech repair brand with revenues in excess of $100 million annually based in Orlando, Florida. uBreakiFix specializes in same-day repair service of small electronics, mending cracked screens, water damage, software issues, camera issues and most other technical problems in its stores. The franchise repaired its two-millionth device recently with more than 280 uBreakiFix stores in North America and more than 250 more in development. Justin founded uBreakiFix with college friend David Reiff in 2009, when both partners were 21 years old. The brand has since grown to more than 280 stores in just eight years.

In January 2017, Justin was named one of Forbes 30 Under 30 in consumer technology. In 2014, Justin was recognized in the Orlando Business Journal’s CEO of the Year awards; in 2015, he was ranked among Orlando Business Journal’s 40 Under 40; and in 2016, he was named Ernst and Young’s Entrepreneur of the Year in the Retail and Consumer Products category in Florida. Justin is an alumnus of the University of Central Florida and currently resides in Orlando with his wife and two children.

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Andy Thoms / uBreakiFix
Store Owner

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Dick and Josh Bare with Arbor-Nomics Turf

Arbor-Nomics Turf


Richard (Dick) Bare / Arbor-Nomics Turf

Dick Bare founded his Atlanta lawn care services company in 1980 with the promise of “old-fashioned customer service.” Today that same philosophy still applies. So don’t be surprised to get a call back from our President if you leave him a message, or a visit from the boss, who goes out into the field every day to talk customers and ensure their satisfaction.

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Josh Bare /   Arbor-Nomics Turf

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Kim Eaton and Jack Walsh with Aptean



Kim Eaton / Aptean

Kim Eaton is Chief Executive Officer of Aptean, a global leader in mission critical enterprise software solutions. Widely recognized as a change agent, Kim specializes in steering both mature and early-stage companies through complex periods of growth and restructuring.  Her ability to see the “big picture” and drive results stems from career experience that spans all aspects of a business, including sales and marketing, global business development, product development, customer relationships management, implementation and support.

At Aptean, Kim has led the successful M&A strategy execution of eight acquisitions, adding more than $40 million revenue growth. She was lauded for her companywide transformational initiative that, over just eighteen months, resulted in tremendous revenue and profit growth alongside significant strides in employee engagement and positive customer satisfaction scores.

Kim started with Aptean in August 2014 as Chief Operating Officer, with a primary focus on improving the customer experience, establishing better disciplines in product management, product development and professional services, and creating a culture of collaboration and accountability.  She was promoted to CEO in January 2015.

Prior to joining Aptean, Kim was the President and General Manager of the $700 million Hospitality & Travel business at NCR.  She assumed this role after serving as head of Marketing, Strategy and Integration for the Radiant Systems business, which was acquired by NCR in August 2011.  Kim has also served in senior management roles for BlueCube Software and RedPrairie.  She began her career with Accenture.

Kim is an active mentor and is involved with several philanthropies, including the Pathbuilders Achieva program, and the Young Men’s Service League. She mentors several young women professionals in the Atlanta technology community as well. In 2016 Kim was recognized as a Women of the Year finalist by Women in Technology. She received her B.S. at Iowa State University, where she played on the Women’s Golf team.  Kim and her husband reside in Alpharetta, Georgia.  They have two sons, Carter and Chandler.

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Jack Walsh / Aptean

Jack Walsh is responsible for the global financial, accounting, legal and IT functions at Aptean. He joined Aptean in July, 2016 and has over 35 years of strategic, financial and operational management experience in technology businesses.

Prior to joining Aptean, Mr. Walsh was CFO of Sovos Compliance, CFO at SRSsoft and SVP of Corporate Development and Strategy at IMS Health. Earlier in his career, he held financial executive positions at MCI Communications and the Ford Motor Company.

Mr. Walsh earned his MBA from University of Chicago and BBA from Notre Dame.

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Andrew Wells with Aspirent and Kathy Chiang with Wunderman Data Management

Andrew Wells and Kathy Chiang


Andrew Wells / Aspirent / Monetizing Your Data

Andrew is the CEO of Aspirent, a management consulting firm focused on analytics.  He has extensive experience building Analytical Solutions for a wide range of companies, from Fortune 500s to small non-profits.  Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies.  He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools, and techniques with a wider audience.

In addition to his role as an executive, Andrew is a hands-on consultant, which he has been since his early days building reporting solutions as a consultant at Ernst & Young.  He refined his craft in Silicon Valley working for two successful startups focused on customer analytics and the use of predictive methods to drive performance.  Andrew has also held executive roles in industry as Director of Business Intelligence at Capital One where he helped drive several patented analytical innovations.  From consulting, to startup companies, to being in industry, Andrew has had a wide variety of experience in driving growth through analytics.  He has built solutions for a wide variety of industries and companies including The Coca-Cola Company, IHG, The Home Depot, Capital One, Wells Fargo, HP, Time Warner, Merrill Lynch, Applied Materials, and many others.

Andrew lives in Atlanta with his wife, Suzannah, and he enjoys photography, running, and international travel.  He is a co-owner at Michael Andrews Bespoke.  Andrew earned a Bachelor’s degree in Business Administration with a focus on Finance and Management Information Systems from the University of Georgia.

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Kathy Chiang / Wunderman Data Management / Monetizing Your Data
VP, Business Insights

KATHY WILLIAMS CHIANG is an established Business Analytics practitioner with expertise in guided analytics, analytic data mart development and business planning. Prior to her current position as VP, Business Insights, at Wunderman Data Management, Chiang consulted with Aspirent on numerous analytic projects for several multi-national clients including IHG and Coca-Cola, among others. She has also worked for multi-national corporations including Telecommunications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International and Portman Overseas.

Chiang is experienced in designing and developing analytic tools and management dashboards that inform, matter and drive action. She is highly skilled in data exploration, analysis, visualization and presentation and has developed solutions in Telecom, Hospitality and Consumer Products industries covering customer experience, marketing campaigns, revenue management and web analytics.

Ms. Chiang, a native of New Orleans, holds a Bachelor of Science degree in chemistry, summa cum laude with University honors (4.0), from Louisiana State University, as well as a MBA from Tulane University and is a member of Phi Beta Kappa and Mensa. Among the first wave of Americans to enter China following normalization of relations, Ms. Chiang lived in northeast China under challenging conditions for two years teaching English, learning Mandarin Chinese and traveling extensively throughout China. Over her career, she has worked in the United States, Caribbean, UK, Latin America, and China.

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